Peru Alternative Development Program

Specialty Coffee for Sustained Coca Production

In going through old documents from my 35 years with the U.S. Agency for International Development

I found a presentation I made in 2002 as part of my work as the Director of the Alternative Program in USAID Peru.  I served in that position from August 1996 until July 2002.  A key part of our mandate was to find ways to provide Peruvian farmers with alternative crops to coca production.  We saw the coffee sector in Peru as a natural market segment for our focus.  We took our first group of Peruvian coffee farmers to the annual conference of the Specialty Coffee Association of America held in New Orleans, Louisana in 1997.  Our efforts focused on improving Coffea arabica (specialty coffee) production and creating market links to upscale coffee retailers in the United States.  For more information on these efforts please feel free to contact me via email: michael at maxey.info